Kristen Horler, Founder & Chief Executive Officer

Kristen, based in Sarasota, Florida, created Baby Boot Camp in 2001, while living in San Francisco, California.

After the birth of her daughter, Kristen looked extensively into postpartum fitness options. When she was unable to find a challenging workout that did not require hiring a personal trainer and a babysitter, she combined her expertise as a personal trainer and Pilates instructor to developed Baby Boot Camp.

Kristen's personal drive to balance her passion for fitness with her desire to spend time with her baby resulted in an international success!

Kristen is a contributing writer for a number of national fitness and parenting magazines, with over 10 years of experience as a fitness professional.

Kristen balances her time between developing a new Baby Boot Camp territory in Sarasota, Florida, following the Fall 2005 company relocation from California as she continues to grow and develop the overall Baby Boot Camp program and franchise support system.

Kristen is mom to two young children. She is a graduate of the California Culinary Academy in San Francisco and she earned a B.A. degree in Physical Anthropology from the University of California at Santa Barbara.

Mark Horler, Chief Operating Officer
Mark, based in Sarasota, Florida has provided business development guidance to Baby Boot Camp since the company's inception in 2001. He joined the Baby Boot Camp team full-time in February 2005 to develop the supporting infrastructure necessary to support the company's growth. He provides many of the business planning and operational support tools to Franchisees and is responsible for the company's overall systems, including franchise support systems.

Mark has over 18 years of business experience assisting major corporations such as Oracle, Microsoft and Cisco Systems with their licensing programs. He designed and implemented internal control systems at over 50 companies or subsidiaries of international corporations on a worldwide basis, before focusing on licensing and pricing strategies to enable high technology companies and universities (such as Stanford and the University of California) to optimize their licensing programs.

In support of his career Mark has undertaken a variety of roles including: Business Practices Director, Director of Financial Planning & Analysis and Finance Director for Oracle Corporation based in the UK and San Mateo, CA (June 1988 to February 1997); National Practice Director for an Intellectual Property practice at PricewaterhouseCoopers based in San Francisco, CA (April 1997 to August 2000); Business Development Director, Worldwide Consulting Director and Senior Director of Strategy for Macrovision Corporation, the world's leading licensing and Digital Rights Management Company (August 2000 to February 2005), based in Santa Clara, CA.

Mark is married to CEO, Kristen Horler and is father to their two young children. He earned a B.A. (Honors) in Finance and Systems Design from the University of Portsmouth, United Kingdom. Mark also qualified as a Chartered Management Accountant in the UK prior to moving to San Francisco in 1991.

Kelly Goff, Director of Business Development & MarCom

Kelly, based in San Antonio, Texas has managed Baby Boot Camp's national marketing programs since October 2004. Kelly brings over 12 years of communications experience to support both Corporate and Franchise Owner marketing initiatives. From June 1993 to September 1996 she specialized in public relations for McKay-Dee Hospital and McKay-Dee Foundation in Ogden, Utah, working closely with their Women's Center to publicize their special events and unique health programs. She then moved to Milwaukee, Wisconsin, where from October 1996 to June 2000, she served as an editor at the Milwaukee Journal Sentinel, Wisconsin's largest newspaper. From June 2000 through May 2002, she was Director of Communication Management for USAA in San Antonio, Texas. From March 2003 to May 2004, Kelly was a project manager and account executive for Ideawire, Inc., a San Antonio based marketing firm specializing in online solutions.

Known as a creative type flowing with ideas, Kelly brings to Baby Boot Camp an expertise in writing, editing, brand management, promotion and media pitching. She is responsible for the company's marketing plan and personally is establishing and nurturing a number of key strategic relationships with complementary businesses, as well as providing on-going marketing guidance to franchise owners through the Baby Boot Camp forums and franchisee newsletters.

Kelly is mom to two young boys. She has a B.A. degree in Communications and Broadcasting from Weber State University in Ogden, Utah.

Monica Julien, Director of Finance

Monica, based in Sarasota, Florida, is responsible for all aspects of Baby Boot Camp's financial operations, including accounts payable, accounts receivable and financial reporting and analysis. She also manages the Company's payment processing service provided to franchise owners. Monica started as the company's bookkeeper in January 2007 and was promoted after only six months and is now an integral member of our management team.

From February 1997 through September 2001 she worked in a variety of finance, legal and technical roles for Regions Bank, based in Miami, Florida, culminating in her position as a Network Analyst where she obtained her MCSE (Microsoft Certified Systems Engineer) certification during this period. Monica left the workforce in September 2001 to raise her family.

Monica is mom to two young children. She has a double B.S. degree in Psychology & Sociology from The Johns Hopkins University in Baltimore, Maryland.

Cindy Keil, Director of Sales

Cindy, based in Dallas, Texas, joined Baby Boot Camp's sales team in June 2005. She owned and operated a Baby Boot Camp franchise in Clark County, Washington, from August 2005 through October 2007 at which point she sold her franchise when her husband's company relocated their family to Texas.

Prior to working with Baby Boot Camp Cindy worked for the Federal Deposit Insurance Corporation, in San Francisco, CA, where her roles over a 14 year span included bank examiner, special assistant to the regional director, and case manager overseeing 35 financial institutions with over $40 billion in total assets.

Cindy is mom to two young boys. She is an AFAA certified personal trainer, AFAA prenatal fitness instructor and APEX nutritionist, and has a B.A. degree from Western Washington University concentrating in Finance.

Carol Weil, Director of Training & Technical Support

Carol, based in Long Beach, California, has provided training and technical support to Baby Boot Camp franchisees and licensees since January 2003 when she re-entered the workplace following raising her family. Carol has taken a significant number of adult education courses in web design and development over the last ten years and has become familiar with many of the tools used by Baby Boot Camp's outsourced web development agency. She is currently learning more about various "Web 2.0" technologies that Baby Boot Camp is planning to roll out over the next 18-24 months.

Carol provides technical support and training on the use of SLIMS, Baby Boot Camp's proprietary eBusiness platform, as well as the company?s various intranets, forums and other business systems. Carol has developed a wealth of knowledge on women's fitness programming and has many tips and techniques that she passes onto new owners from her more than 5 years experience of directly supporting Baby Boot Camp Franchise Owners.

Rona Wald, Manager of Franchisee Support
Rona, based in Sarasota, Florida, is dedicated to providing start-up and ongoing business support for Baby Boot Camp franchise owners. She has been in the fitness industry since 1999. Her professional fitness career includes yoga instruction in New York, Seattle and Sarasota.

Rona has taken over 500 hours of training, and is certified through Yoga Alliance. She specializes in prenatal yoga and yoga for kids. Working with active moms and their babies through Baby Boot Camp is a natural fit for Rona.

Rona worked as an Executive Assistant and Office Manager for a small company in New York City where she worked closely with the company President, managing employee and client needs.

Rona is mom to two young children. She is a Certified Culinary Professional through the Natural Gourmet Cookery School.

Kelly Kwait, Customer Service Representative
Kelly, based in Sarasota, Florida, joined the Baby Boot Camp team in 2008. As a supporting team member at the Corporate Office, Kelly's goal is to provide the highest level of service to Baby Boot Camp Franchise Owners and their students.

With a background in health club ownership, office management, marketing and small company start ups, Kelly brings tremendous business and customer service experience to the Baby Boot Camp Corporate team.

Kelly earned a B.S. degree in English from the University of California at Santa Barbara.

Terri Klein, Manager of Marketing Communication

Terri, based in Indianapolis, Indiana, joined the Baby Boot Camp family in 2007 as a student attending classes in Sarasota, Florida.

She joined the Baby Boot Camp Marketing Team in 2008. Terri and her family recently relocated to Indiana to be closer to family.

Terri is mom to three young children. She is a graduate of Kaiser University.

Shannon Cross, Director of Events
Shannon, based in Denton, Texas, overseas Baby Boot Camp's events, including our annual Franchise Owner Conference.

As Director of Events, Shannon reports to the Marketing team and works closely with Management and Public Relations on event planning and promotions.

Shannon is mom to two young children. She is an ACE certified personal trainer and Baby Boot Camp Franchise Owner.

Erin Shirey, Leadership Coach

Erin, based in Portland, Oregon, provides mentoring, coaching and exercise updates for Baby Boot Camp franchise owners through regularly scheduled conference calls. Erin has operated a successful Baby Boot Camp Franchise since April 2005 which she continues to grow and develop.

In addition to her role with the Corporate Team and operating her Baby Boot Camp Franchise, Erin is the "New Mom Editor" for Fox-12 Portland and the Better.tv network where she appears on a nationally syndicated weekly segment focused on how to be an active and full filled new mother.

Erin has worked in the fitness industry since 1997. She has a B.S. degree in Kinesiology from Cal Poly State University in San Luis Obispo, California and is an ACE Certified Personal Trainer with several specialty, prenatal and postpartum certifications.