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Baby Boot Camp Franchise Expands their Executive Team

Posted by: Kristen Horler on Tuesday, July 2, 2019

Sarasota, Fla./San Diego, Calif. July 2, 2019 - Adding to the Baby Boot Camp Executive Leadership Team; Liberty Bernal - Chief Operating Officer, and Ryan Bernal - Chief Strategy Officer and Entrepreneur in Residence, join Kristen Horler - Chief Executive Officer and Founder, and Mark Horler - Chief Financial Officer.

The Horlers, based in Sarasota, Florida, and The Bernals, based in San Diego, California, together, create the perfect platform and opportunity to enhance support and further expand the franchise nationwide. The addition of Liberty and Ryan to the executive team identifies the major focus on growth for the future of the franchise.

Liberty Bernal will oversee the operations and franchise development for the company, while focusing on brand expansion, aggressive growth, and a rebrand that will take Baby Boot Camp to the next level. Ryan Bernal will focus on revenue restructuring, increasing valuation, streamlining operations, updating technology, and franchise compliance.

Ryan will position the system for overall success at both the franchisee and franchisor levels through financial operational management and implementing short-term transitional and long-term success strategies.

“Liberty and Ryan, joining the Baby Boot Camp executive team, is a momentous gain for our company–and our brand,” says Kristen Horler, CEO and Founder of Baby Boot Camp. “In addition to knowledge and experience, Liberty and Ryan bring similar values and goals to our team, including integrity, passion, and a relentless determination to help moms achieve their goals, whether in fitness, business, or both. Our partnership is a perfect fit for our business, as well as our culture.”

Liberty and Ryan join Baby Boot Camp with decades of combined experience in franchising, marketing, entrepreneurship, management, and women’s fitness. The partnership of two couples leading the charge in a Women’s Fitness focused franchise aligns perfectly with the values of the franchise world as well as those of Baby Boot Camp.

Liberty and Ryan founded LAR Enterprise, a boutique advising and executive team placement company. They specialize in franchising, business strategy, and advising and coaching. Their experience spans four continents and numerous brands, including EnVie Fitness, Total Woman Gym + Spa, Blink Lash Boutique, Studio Barre, iTAN, KidzArt, among others.

“Baby Boot Camp is the perfect franchise opportunity for moms who are passionate about inspiring women in their community,” explains Liberty Bernal. “As we shift and grow the brand, we will add more variety to programming ensuring Baby Boot Camp is applicable to women with children of all ages.”

Focusing on community, overall health and the ability to offer a variety of programming, Baby Boot Camp is charging back into the market. “Ryan and I couldn’t be more excited about joining the team and helping to take Baby Boot Camp to a whole new level,” adds Liberty.


Founded in San Francisco in 2001, Baby Boot Camp remains a breakthrough concept in the women’s fitness industry, offering a unique experience to meet the health and wellness needs of moms of all ages and stages. Baby Boot Camp currently has 84 franchises, with plans to expand to more than 300 by 2022.

Click here to learn more about starting your own Baby Boot Camp franchise.

Click here for a PDF of this press release.

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9 comments on "Baby Boot Camp Franchise Expands their Executive Team"

Brenda on July 2, 2019 said:
What a dynamic 4some! Congrats on the growth and expansion with Ryan and Liberty. All great things are for sure to come with this.
Kasey Johnson on July 2, 2019 said:
I am so excited about these additions to the leadership team! Look forward to all the great things to come ahead!
Kirsten Evans on July 2, 2019 said:
Wow how awesome!! Looking forward to continuing my franchise journey with these additions. Lots of exciting updates and always a great continued focus on health, fitness & family.
Meagan Daup on July 2, 2019 said:
So excited for what is to come! Can't wait to reach more moms with this amazing company!
Annie Mills on July 2, 2019 said:
So so excited for all that's ahead. There has never been a better time to join and I feel so honored to be a part of this!!
Sandy Hendrickson on July 2, 2019 said:
This is a perfect time for a great new beginning! Can't wait to embark on this new adventure with you both, Liberty & Ryan.
Liberty Bernal on July 2, 2019 said:
Ryan and I could not be more ready to grow Baby Boot Camp and work alongside the incredible HQ team and franchisees! Big things ahead!
Kristen Horler on July 2, 2019 said:
We are so excited for the next phase of growth!
Katelyn Battaglia on July 2, 2019 said:
Good things are coming! I'm honored to be part of such an amazing company that is so hyperfocused on supporting the physical and emotional health of moms!

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